A selection of brochure templates in several different sizes are availablehere., Weve put together templates for the most popular postcard sizes. That decision will affect how much space you have for your message and how much you pay in postage. It is more than 4-1/4 inches high or more than 6 inches long and is less than 0.009 inch thick. Courtesy reply envelopes are ideal if you are guaranteed to receive a response such as when you send a bill. Which pieces will stand out in the mailbox? It still must meet the requirements for maximum size, weight, and thickness. It has a delivery address parallel to the shorter side of the mailpiece. The small size is effective for simple, straight-forward messages and designs. They can be mailed via First Class at a lower rate than by Marketing Mail. These are especially influential when targeting high-value customers. Folding down to 6" x 9", youll be able to get your message across concisely and affordably. This format is optimal for nonprofits, political campaigns, and more. 
Maximum weight: First-Class Mail and Periodicals nonmachinable letters: 3.5 ounces; Standard Mail nonmachinable letters: less than 16 ounces. Catalogs are an investment, but they often drive higher response rates than other types. If you cant decide on a size, you can split your files and test them to find the best ROI for your program. Flats. Although both the three- and four-panel mailers fold down to6" x 9", the three-panel is more cost-effective because it utilizes less paper. Choosing the right size to fit your budget and needs can help you save time and money in the long run. If you want to measure and track your campaign results, include a return envelope. Letter-size, card-type mailpieces made of cardstock may have finished
Consult the USPSfor more details on pricing. For instance, if you have a database of 18,000, choose three formats, and run 9,000 of each. Mailing any size catalog sends a big messageyou care and the recipient is special to your company. The full-page format ensures room for full-size pictures or graphics, so customers can see what theyre purchasing. Use this language when reposting: Reprinted with permission of USPSDelivers.com, an expert resource for future-thinking shippers and marketers. 2022 U.S. Take the time to thoughtfully pick the size that will enhance and communicate your creative, guaranteeing success. Ask for double-sided printing to conserve even more. How much does your budget allow? All rights reserved. Postcards are an inexpensive way to get an immediate message to customersthey dont even have to open an envelope. Contact us today to get started. Fun Fact: You can skip the first guideline for EDDM Retail if the mailpiece is larger than thick. After you track your responses, youll find out which works best for your brand and campaign. You pay a lower price than for letters and get all of the benefits, such as forwarding and return services, that come with First-Class Mail service. Length is the dimension parallel to the address as read. standards. This blog is for informational purposes only.
Our standard reply envelopes come in a variety of sizes including: The #9 reply envelope is an industry standard because its small enough to fit inside a standard letter package, but large enough to hold full-sized forms. Thanks for signing up to receive Ingenuity at Work updates! inch thick if more than 4-1/4 inches high or 6 inches long, or both. Deliver postcards to a targeted group of neighborhoods for up to 40% less than an Every Door Direct Mail or Saturation Mail campaign. We recommend using an #8-5/8 reply envelope when using a 6 x 9 outer envelope. Our envelopes also come in a variety of colors and can be customized with text and graphics. But keep in mind that weight usually affects pricethe greater the weight, the higher the postage, especially for flats sent as First-Class Mail service. Packages can include up to 24 inserts, ensuring youre able to convey your message and provide response devices. To learn more about our services, inquire about your existing project or discuss an upcoming one, please contact us or request a quote. You can also choose from a variety of paper qualities and pick double-sided printing for a cost-effective campaign. At 6 x 11, the jumbo postcard remains within the 6.125 x 11.5 range necessary to be considered for the Marketing Mail rate. No matter the size, all self-mailers have the ability to be folded into either trifold, bifold, or oblong shapes. These double-sided cards offer a variety of advantages, from versatility to affordability. For Physical Standards for Commercial Flats refer to the Choosing the perfect size for your direct mail piece can elevate your campaign. Indicia language will be optional for USPS Marketing Mail mailpieces may feature either the Standard Mail or USPS Marketing Mail verbiage. This size is hard to find, but Design Distributors offers it! nonmachinable). Dont have a designer or time to make your own design? That additional space is ideal for a detachable form. Business reply envelopes ensure your recipients dont have to pay postage when they respond to you. Although the cost-savings is important, the amount of copy will typically drive the size as opposed to the cost. Although a bit pricier, the 11 x 17 size is sure to make an impact on the recipient. The United States Postal Services Domestic Mail Manual is over 1,300 pages long and isnt necessarily an enjoyable read. It has clasps, strings, buttons, or similar closure devices. A letter or card meets automation standards and qualifies for automation prices if it meets the specific addressing, barcoding, and design However, it still offers more room than a postcard and letter.
Aspect ratio (length divided by height): 1.3 to 2.5. Processing. Trifold mailers break up content into several sections, ensuring the text and graphics are easily digestible. Periodicals automation letters: 3.5 ounces. Our team is dedicated to making it easy for you every step of the way. Flats.
Reposting Our ContentWe encourage the reposting of our content, but not for profit. This gives your customers a convenient way to reply to your offer, inquire for more information, or donate to your organization. Can be no more than 15 long x 12 wide x 0.75 thick. Plus, it allows you to conceal variable text that is typically exposed on a postcard. Letters can be mailed at First-Class Mail service or USPS Marketing Mail rates. No matter what type of direct mail piece you choose, the following guide will help you pick the perfect size for your campaign, enabling you to maximize your message, design, exposure, and deliverability. Postcards that do not fit within these guidelines are not eligible for EDDM rates.. The oblong format can help you stand out with its unique shape. corners that do not exceed a radius of 1/8 inch. What size will fit the message youre trying to convey? But if you decide to create your own special envelope, or you design a piece to be folded to letter size, be sure to keep the letter dimensions in mind to avoid paying a higher price. Maximum for letters and other cards: 6-1/8 inches high, 11-1/2 inches long, and 1/4 inch thick. Letters typically fall under three size categories: The most economical option, the standard letter measures 8.5 x 11. Anything larger than that is defined by the USPS as a letter. Of course, with greater proportions comes more cost, as this piece will mail at the flat rate as opposed to the letter rate. Mailpieces are classified by shape and by the way they are prepared. You can also use one of ourfree postcard designsor have one of our designers take care of it for you. Maximum for First-Class Mail card prices: 4-1/4 inches high, 6 inches long, and 0.016 inch thick. Planning a direct mail campaign? The Postal Service uses the word flat to refer to large envelopes, newsletters, and magazines. By clicking Accept, you represent to the Postal Service that you are located outside the European Economic Area and consent to the Postal Services use of cookies. All sizes come in a variety of paper stocks. Machinable mailpieces must meet specific standards, including size, shape, and weight. Plus, they boast a fairly high response rate at an average of 4.25 percent. 2022 Tension Envelope Corporation. Use them as a foundation for your design to make sure that you mail postcards that are within EDDMs guidelines:, Standard Postcard: 6.25 x 9:PDF|Indesign Download, Large Postcard: 6.25 x 11PDF|Indesign Download, Jumbo Postcard: 8.5 x 11:PDF|Indesign Download, Oversized Postcard: 12 x 15PDF|Indesign Download. Maximum weight: First-Class Mail, machinable letters and Standard Mail machinable letters: 3.3 ounces, Periodicals letters: 3.5 ounces. Find the products and services you need at, At least 5 long x 3.5 wide x 0.007 thick, No more than 6 long x 4.25 x 0.016 thick, No more than 11.5 long x 6.125 wide x 0.25 thick. Minimum: 5 inches long, 3-1/2 inches high, and 0.007 inch thick. What are your marketing goals? It guarantees youll increase visibility in the mailbox. The size of your mailpiece helps determine your costs. All USPS Marketing Mail are bulk prices, yet postage for USPS Marketing Mail will vary because its based on the weight of each mailpiece. For more information on our sizes or to develop a custom shape or format, contact us today! Major highlights: The mailpiece cannot be typed or handwritten, and cannot solely be sent as a bill or statement of account. The maximum size for a flat provides plenty of room to put lots of material in the envelope. Design Distributors can help you decide on the format that will fit your budget, convey your message to your target market, be delivered during your desired in-home window, and garner great results. Enter your email and password to start your order. Our marketing specialists can help your Identify your ideal audience, determine the size of your target market and purchase the most effective mailing list for your business. Some can offer the lowest postage rates and provide the advantages of first-class mail. If you need to send detailed information to your mailing list, a letter package is the way to go. A mail pieces dimensions and weight can affect a campaigns class of mail and postage rates. A direct mailer could potentially bulk mail floor samples or blocks of gold to everyone on a carrier route. It has an aspect ratio (length divided by height) of less than 1.3 or more than 2.5 (a square envelope has an aspect ratio of 1, making it processed on Postal Service equipment. Choosing the right size direct mail piece for your campaign can be a difficult task. We specialize in both targeted direct mail and the Every Door Direct Mail Program. Growing your business doesnt have to be such a challenge. This means more space and security for your message and images than either the two- or three-panel self-mailers. Are you ready for USPSMarketing Mail? You can convey a plethora of information accompanied by large images, tables, or graphs. However, when you send postcards via USPS Marketing Mail service (formerly called Standard Mail), theres no price break. Rectangular, with four square corners and parallel opposite sides. The Postal Service classifies letters and cards into one of three categories: machinable, Which will give you the best response rates? Before you take advantage of these benefits, youll need to choose the format. First Class provides a faster service, plus forwarding and return service at no additional cost.
own to6" x 9", the three-panel is more cost-effective because it utilizes less paper. Following these notes will make sure youre not caught by surprise at the post office. The smallest size, the 5.5 x 10.5, is a tall and slim way to get your catalog out while saving some of your budget. Standard Mail automation letters and carrier route letters: 3.5 ounces. If you use a standard No. You can make an impact while saving money on your campaign. Weve put together this guide on the size requirements of EDDM to make it easier to pick a postcard size for your marketing campaign.. The standard postcard has a greater chance of standing out in the mailbox than a small postcard. Design Distributors offers flexible, custom mailing options to fit every campaign. And if youre a nonprofit, the Marketing Mail language should read Nonprofit MKTG Mail.. USPS Quick Service Guide 201c, Commercial Flats, Physical Standards for Commercial Mail Login|Privacy Policy|Terms of Service |Accessibility. The courtesy reply requires the recipient to affix postage to the envelope. Weve used anonymized data from the postcard marketing campaign to identify the three most popular EDDM sizes: Size Doesnt Matter for EDDM Retail Rates, *Rates based on 2020 EDDM Retail Rates for 1,000 pieces, Postage can account for more than 80% of the costs for a postcard marketing campaign. Have one dimension that is greater than 11.5 long OR 6.125 wide OR 0.25 thick. Standard Mail to USPS Marketing Mail Transition, Unique (and USPS Approved!) If you want to showcase your high-resolution product or service photographs, the extra large catalogs are the size for your project! Please note: Photos and the USPS logo may not be altered or used apart from this site. They cost the same as letters. These larger pieces of direct mail give customers a tactile experience, enabling them to spend an average of 15 minutes reading a catalog to find products they like. characteristics do not apply to pieces mailed at card prices. Maximum Dimensions: No side can be longer than 15 inches or 12 inches high., Weight: Cannot weigh more than 3.03 ounces. First-Class Mail automation letters: 3.5 ounces. These pieces will continue to be labeled and mailed as Standard Mail. Use the 12 x 12 catalogs for extra content such as reviews, testimonials, or inspiration pieces that wont fit in a smaller format. Create your account below and place orders online, manage campaigns, save maps and much more, EDDM and EVERYDOOR DIRECT MAIL are trademarks of the United States Postal Service. The content of this field is kept private and will not be shown publicly. The extra large is just three inches longer than the standard at 8.5 x 14. Take a look at the three most commonly used sizes for direct mail. All rights reserved. Make an impression with this tabloid-style piece. USPS Quick Service Guide 201d, Commercial Flats, Designing Flats for Automated
First-Class Mail postcards are a great value, too. The four-panel self-mailer is6 inches longer than the three-panel, at 9" x 24" and folds to 6" X 9". The nonmachinable In this infographic, take a look at the pros and cons of the most commonly used sizes. Add variable data printing to your catalog campaign and watch your performance skyrocket. This is an interesting postal hack that we havent seen a marketer use before. This rebrand is an attempt to better align the mail class with business use of it, and to promote direct mail as an important part of the marketing mix. Processing. Unlike postcards, they receive a price break when sent at Marketing Mail rates. We have helped over 60,000 businesses reach more customers, and we would love to help you do the same, Its confusing for a marketer to choose the right sized postcard for an Every Door Direct Mail campaign. The USPS requirements state that postcards mailed through Every Door Direct Mail need to meet the following guidelines: Minimum Size: Be greater than either 6 1/8 inches high or 10.5 inches long on one side. "machinable" and eligible for "presort" prices. The three most common folded self-mailers are either: Although its the smallest, the two-panel self-mailer is the most cost-effective of the three options. Design Distributors offers two popular options or you can customize them. A folded self-mailer is the perfect in-between solution for marketers. Please note though that a #9 does not fit into a 6 x 9 envelope by machine as it exceeds the machine insertion tolerance. The decision tree also has specific guidelines for the inclusion of personal information for the recipient*. It contains items such as pens, pencils, or keys that create an uneven thickness. USPS Quick Service Guide 201c, Commercial Flats, Physical Standards for Commercial
However, if your budget can swing it, its definitely worth it. For Designing Flats for Automated Processing refer to the Political direct mail is our passion and the backbone of your campaign. With our New Movers Program you can mail personalized direct mail marketing pieces automatically to each new mover in your neighborhood. So spending an extra penny on a larger sized postcard is a great way to increase your campaigns performance and lower your cost per conversion., Yes, you can mail a folded brochure through Every Door Direct Mail. When youre planning a direct mail campaign, one of your first decisions will be what size mailpiece to use. With the official rollout scheduled for January 2019, nows the time to prepare for the transition. 10 envelope, your piece is clearly a letter. For more information on the Postal Services cookie policies and how the Postal Service uses cookies to improve your experience on usps.com and its affiliated websites, including uspsdelivers.com, please see our Privacy Policy. Letter-Sized Mailpieces, Nonautomation and nonmachinable letters - 4.0 ounces or less, Flat-sized mailpieces - 3.3 ounces or less. Maximum for letters and other cards: 11-1/2 inches long, 6-1/8 inches high, and 1/4 inch thick. Bifolds are a great alternative and perfect for sales pitches because they offer more room for pictures. Spread the knowledge, but be sure to credit us when you do. There are many factors to consider when making your decision. Will certain sizes be delivered faster than others? Standard postcards, which are 6 x 9, are the popular option for many successful campaigns. Enter the email address you used when you joined and well send you instructions to reset your password. These classifications are based on how efficiently mailpieces can be The three popular catalog sizes and formats are: The standard 8.5 x 11 allows you to provide a wide selection of product or service options to customers. *Contact the USPS for rates and final approval of your mailpiece. The USPS announced in 2016 that Standard Mail will be rebranded as USPS Marketing Mail. Please check your email address, and follow the instructions. Postal Service. Plus, it allows you to conceal variable text that is typically exposed on a postcard. Maximum for First-Class Mail card prices: 6 inches long, 4-1/4 inches high, and 0.016 inch thick. Our comprehensive guide can help you make informed decisions about everything from mailpiece size and shape to postage payment methods.
Shape: rectangular.
Examples of a nonmachinable letter include: If your letter-size mailpiece is machinable and displays the correct Intelligent Mail barcode, you may qualify for lower, "automation" prices. Each mailing must meet a minimum 200 piece quantity to qualify for the bulk pricing, and a minimum per-piece price applies to the following envelope sizes and types: Mailpieces over the minimum weight requirements are subject to a per-piece charge and a corresponding per-pound charge*. It boasts qualities of a postcard with its eye-catching visuals and others of a letter with its privacy capabilities. Postcards are defined by the USPS as pieces that fall between 3.5" x 5", and 4.25" x 6", with the most popular size being 4.25" x 6". At 9 x 12, this postcard offers one of the largest dimensions. For more information on our sizes or to develop a custom shape or format, Contact Design Distributors for Pricing & Samples. To further help mailers clarify what qualifies as Marketing Mail, the USPSput together a decision tree. This card offers similar flexibility as the standard size, just with larger proportions. Standard Mail letters that have one or more of the nonmachinable characteristics are subject to the nonmachinable letter prices. If you prepare your letters and cards so that they have an accurate address and can be processed on Postal Service equipment, your mail is Design Distributors can help you decide on the format that will fit your budget, convey your message to your target market, be delivered during your desired in-home window, and garner great results. More than a hundred million postcards are sent through Grow Mails EDDM Map Tool annually. To improve your online experience, the Postal Service uses cookies on our website to remember user preferences, tailor banner advertisements to your interests, and ensure a smooth shopping experience.
The brochure must weigh less than 3.03 ounces and meet the minimum and maximum EDDM size requirements., We frequently print, fold, and mail 8.5 x 11 and 1117 brochures on behalf of clients.
Last thing - if you mail pallet placards, tray and sack labels, dont worry about the rebrand. A majority of postcards come in four sizes: A small postcard offers many advantages ranging from cost to fast delivery times.
