1102 0 obj <>/Filter/FlateDecode/ID[<4318D90C66E6B24DB5AB17790868D5A6><94E4FE928E55E34FBE691062AAA7AC73>]/Index[1082 44]/Info 1081 0 R/Length 99/Prev 226306/Root 1083 0 R/Size 1126/Type/XRef/W[1 2 1]>>stream endobj uuid:3bf485e6-d3ee-4ccc-aa70-d118ba54b682 endobj 1 0 obj Swastha, B. Porter, M. E. (2004).Competitif strategy. The influence of market orientation and product innovation on the competitive advantage and its implication toward small and medium enterprise performace. (2018). stream Meranti Raya No. Integrating customer orientation in organization in transitional: An empirical study. (2002). <> Program Magister Manajemen Universitas Diponegoro. SJ, endobj SCA uuid:562771dd-4b4f-44ce-a23d-ce882bfdabe9 Jurnal EKOBIS, 14(2). ;e KC2M4t|8EvZ_3vnBh6J53-Nvc'zPe <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> % Sugiyono. 3 0 obj 11 0 obj Herman, H., Hady, H., & Arafah, W. (2018). (2013). The result showed that; 1) market orientation has a positive and significant effect on competitive advantage with value (0,029 < 0,05); 2) product innovation has a positive and significant effect on competitive advantage with value (0,000 < 0,05); 3) market orientation has a positive and significant effect on marketing performance with value (0,045 < 0,05); 4) product innovation has a positive and significant effect on marketing performance with value (0,033 < 0,05); and 5) competitive advantage has a positive and significant effect on marketing performance with value (0.000 < 0,05). The effect of market orientation and innovation on competitive advantage. European Journal of Operational Research, 1990, Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New Versus Incrementally New Product-Markets, Exploring Mediating and Moderating Influences on the Links among Cycle Time, Proficiency in Entry Timing, and New Product Profitability, First-mover advantages from pioneering new markets: Comment, Pioneer brand advantage with UK consumers, Dynamic capabilities to match multiple product generations and market rhythm, Strategies to Commercialise Breakthrough Technologies, First in, First out? 10.1016/j.apmrv.2017.07.006 % Competitive advantage and motivating innovation. Academia.edu no longer supports Internet Explorer. Pengaruh orientasi pasar, inovasi, orientasi kewirausahaan terhadap keunggulan bersaing dan kinerja pemasaran. Studying the effect of market orientation on marketing effectiveness: A Case study. (2003). endobj International Journal of Science and Engineering Invention, 4(8). Jayaningrum, E., & Sanawiri, B. (2017). Study Program of Management, Faculty of Economic, Universitas Perjuangan Tasikmalaya, Product Innovation, Product Quality, Competitive Advantage, Creative Commons Attribution-ShareAlike 4.0 International License. <, Achieving sustainable competitive advantage through product innovation and market driving, Asia Pacific Management Review, Corrected proof. 6 0 obj Manajemen Pemasaran Modern (Edisi Kedelapan). %PDF-1.5 % Structural equation modelling dalam penelitian manajemen. endobj Peningkatan kinerja pemasaran melalui optimalisasi keunggulan bersaing. Jurnal Manajemen dan Kewirausahaan, 19(1). To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. Orientasi pasar dan inovasi: Pengaruhnya terhadap kinerja pemasaran.
Market driving Kumar, V., Jones, E., Venkatesen, R., & Leone, R. P. (2011). The Effect of Product Innovation and Product Quality on Competitive Advantage. (2000). Is market orientation a source of sustainable competitive advantage or simply the cost of competing? 1 0 obj hbbd``b`K9 $ 2 M@HP\@B9` A,- Hq101H 8eS <>/Metadata 308 0 R/ViewerPreferences 309 0 R>> (2012).
European Journal of Marketing, 42(1/2), 115134. Market orientation, government regulation, competitive advantage and internationalization of SMEs: A study in Malaysia. The method used in this study is a causal method with a quantitative approach to employees with a sample of 110 respondents. Lamarto, Y. Jakarta: Erlangga. <> <> x=]s)sn 3+ sw9k|4MM..>z.oOPb__(,UR5*Dee*Ddx_/^':TrvH2?L3]i.k]*|y'WXR{%|zZL,|iefr3T4X?tQ5+rV, Puspaningrum, A. The market orientation and performance relationship: The empirical link in private universities. <> Production and hosting by Elsevier Taiwan LLC. Semarang: Pustaka Kunci. Research Journal of Business and Management, 4(4). The results of this study indicate that product innovation and product quality simultaneously have a significant effect on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Metode Penelitian Bisnis. Grinstein, A. The influence of market orientation and entrepreneurial orientation to competitive advantage through business innovation: Study on Batik Trusmi Cirebon West Java Province Indonesia. 6.5 Sawah Lebar, Kota Bengkulu. stream Copyright (c) 2022 Rizky Desyanti Fauziah, Ari Arisman, Depy Muhamad Pauzy. !Fo0; ^$w?b/.Nx+x ~zy87'to(-d' ;~(z[014 Asia Pacific Management Review, Corrected proof. Knowledge management and competitive advantage: The interaction effect of market orientation.
Jurnal Sains Pemasaran Indonesia, 1(3), 219-240. +>ihjXk5XCffn*z^A) 5UVX9]. Product quality partially has a significant effect on competitive advantage in Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. 4 0 obj
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Terj. <> Peran keunggulan bersaing dalam memediasi orientasi pasar dan orientasi kewirausahaan dengan kinerja UKM. The relationships between market orientation and alternative strategic orientations A meta-analysis. (1990). application/pdf endobj
a*mjzTBm#u] X+uQ6J*F{p~~oo:n}ws(S=Ans _HsK^kRrPua?q. stream Industrial Marketing Management, 3(1). Medhika, G., & Yasa. (2002). Jurnal Fokus Manajemenis licensed under aCreative Commons Attribution-ShareAlike 4.0 International License. %PDF-1.3 (2000a). Akbar, A., Zain, M., Sambasivan, M., & Imm, S. S. (2013). Liu, S., Luo, & Shi, Y. Asia Pacific Management Review 
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hb```@(oeZ,6y=`*J``eu\4M3Weec@0> 0e`H(HQAa;;J n;4f%dPNs*mMavcb 5 0 obj Rabbit meat merchants Prinsip Pemasaran. This study aimed to determine the effect simultaneously and partially of the product innovation and product quality on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. endobj
2 0 obj Sorry, preview is currently unavailable. Ferdinand, A. %%EOF
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O~F&h HEVKeguJR)(Af@iV )eyy{MEe{j= (2000b). Stanton, W. J. 
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Dustin, G., Bharat, M., & Jitendra M (2014). IJARBSS, 4(1). Lingkungan eksternal, faktor internal, dan orientasi pasar pengaruhnya terhadap kinerja pemasaran.
10 0 obj Acrobat Distiller 8.1.0 (Windows) (2017). Jurnal Pendidikan Ekonomi, 13(2). Multiple regression equation data analysis, multiple correlation analysis, coefficient of determination analysis using SPSS software. Mustika, D. A., Wahyuni, S., & Widodo, J. L[>=Rz=.Kt$Mo'K+##)?0~htMhHz{p0y=_R\fY}C;??=t:4K a=Xldl4 {{EJo%Us` X'U.3. Irfanunnisa, T., & Hartanti, R. (2013). The effect of market orientation on business profitability. Enter the email address you signed up with and we'll email you a reset link. Calantine, R J., Cavusgil, & Zhao, Y. By applying a total sampling method, 42 food SMEs in Darma Sub-District were selected as samples in this study. <> 2017 College of Management, National Cheng Kung University. Basically, there were thee variables in this study, namely; 1) dependent variable (Z) in this case, performance marketing; 2) intervening variable (Y) in this case, competitive advantage; and 3) independent variable (X) which includes market orientation (X1) and product innovation (X2). 3 0 obj (2002). %PDF-1.7 <>
The collected data were then analyzed by applying path analysis and IBM SPSS 21.0. (2018). Creative Commons Attribution 4.0 International License. This study aims to find out the effect of market orientation and product innovation on competitive advantage in relation to marketing performance on food SMEs (Small Medium Enterprises) in Darma Sub-District, Kuningan District, West Java. <> doi:10.1016/j.apmrv.2017.07.006. Advance in Management, 8(1). 1082 0 obj <> endobj
Product innovation partially has a significant effect on the competitive advantage of Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Yogyakarta: Liberty. Prosiding Seminar Nasional AIMI, 27-28 Oktober 2017. 10.1016/j.apmrv.2017.07.006 H[20k: i.k@|Wuj B. Bandung: Alfabeta. The data collected in the form of primary data. 2017-08-19T18:32:26+05:30 Manajemen pemasaran: Sebuah pendekatan strategy. 1 0 obj African Journal of Business Management, 4(14), 2971-2980. Journal of Marketing, 75(1). (2017). P
Achieving sustainable competitive advantage through product innovation and market driving 32. doi:10.1016/j.apmrv.2017.07.006 INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 1(2). |vdH+lJE%sMC F,bhf"4aum!\)^9H 6&O)"bt4N|:\t x\&2pdTyd[&c 2#4Bc1wo!U0BfZKcm8FBY(]D+cu}oLS=/+)rCWa*poC`K1ARI[+Sx|\)e|kr&f"ps7nhw~c$1c3%/I-CzIM%+A3UH-sK6*&j:nX2A;Mb vO9rKDE7G;{M b Journal of Marketing, 7(2). ]uf'[mis"CglLaeR[#.Xg<8c"S^1Bo;gW>q&o ,6p4,1,(DQ\0a^a eodXL1z{ h\Ey,8R>^`Rd~,#GA\"1;yG+x)+2BN You can download the paper by clicking the button above. <> Jurnal Administrasi Bisnis, 54(1). The Effects of Network Externalities on Pioneer Survival, Late entrant overthecounter and Rx market entry strategies, Staying ahead in the innovation race: New-product introductions and relative firm value, Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects, Niche Applications for Introducing Radically New High-Tech Products to the Market, Niche applications for introducing radically new high-tech products in the market: an exploratory study. 7 0 obj noindex Wa Ode Suriani Faculty of Economic, Universitas Dehasen Bengkulu, Jl. (Unpublished thesis). 0 Journal of Marketing, 4(1). This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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a]N%NE5y_xs:OE69,z @_z8B{+h/ Kamya, M. T, Ntayi, J. M., & Ahiauzu, A. Sefnedi. Learning orientation, firm innovation capability and firm performance. Kohli, A. K., & Jaworski, B. J. %PDF-1.7 <> Jurnal of Business Administration Research, 2(2). endobj Product Innovations, Advertising, and Stock Returns, The Impact of Open Innovation in New Product Development Process.
endobj Product innovation Pengaruh orientasi pasar dan inovasi produk terhadap kinerja pemasaran. endobj 1125 0 obj <>stream Jurnal Sains Pemasaran Indonesia, 1(1). Prasetya, D. I.
V0= (2012). Scholastica, E., & Maurice, I. <> Narver, J. C., & Slater, S. F. (1990). <> <>
<> International Journal of Asian Social Science, 3(11). Wahyono. Fauziah, R., Arisman, A., & Pauzy, D. M. (2022). Market orientation: The construct research proposition, and managerial implication. Supriyanto, A., Sukrina, H. R., & Abidin, M. Z. 1029-3132 2017-08-19T18:32:48+05:30 9 0 obj Elsevier endobj Pengaruh orientasi pasar dan inovasi produk terhadap keunggulan bersaing. International Journal of Business Research in Marketing, 19(3). New exports from emerging markets: do followers benefit from pioneers ? http://dx.doi.org/10.1016/j.apmrv.2017.07.006 3 0 obj 8 0 obj x=r8?QBJ;v6'NqfTj%. K!ov62 FdV^__fm1:fz|(^}^}axVL^OD9n/_u,"2Lcqgi4)^ R?^X>z/4oX$y,Tq&"&ohZW[q"kD#X$5GW0*A$vwEg=TIz3X]wUj ?t6966.V,-bz*o~//_B~oMDT# $NDt9LzGI eEsH\ O7xEO? n" .q7&IS`r.c-H#<28kD\N?_+zJ$y:oC- 2Z?9z%%qPc|*H/8pwk9LOCWE*}fOr\7w6:Dp-WEp\ZLuTXP)4*^fHOBf0^eK3^}BvZvY,3v>9*M5.COoQH\z(tkI\>:2hh+ Qt%C( q The relationship between market orientation firm, innovativeness and business performance of companies in Nigeria. endobj Ghorbani, H., Dalvi, M. R., & Hirmanpour, I. 2 0 obj endobj endobj
Meanwhile, the research method used in this study was descriptive-verificative method. 4 0 obj True endstream 2017-08-19T18:32:48+05:30 endobj
(2018). <>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/Group<>/StructParents 0>>
(2010). (2014).
