northeastern university marketing and communications

The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. (4 Hours). Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. . Health Communication. Introduces how organizations use the latest technologies for enhancing consumer engagement. New Product Development. Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. Emergency Information COMM2535. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. COMM2301. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. (4 Hours). Tons of great salary information on Indeed.com Personalize your path. COMM1120. MKTG6280. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Communications Specialist. (3 Hours). (4 Hours). MKTG6287. (4 Hours). COMM3530. Marketing Research. COMM3445 and JRNL3425 are cross-listed. Argumentation Theory. Marketing & Communications Resources. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior | Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Social Movement Communication. Explores the relationships between communication, social identity, and social inclusion. (4 Hours). Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Communication and Quality of Life. Covers a proven selling process and presents compelling solutions to customers. Emphasizes families of color, families with LGBTQ members, and solo parent families. Emphasizes the production and successful interaction with electronic and traditional supportive media. TTY 617.373.3768 MKTG6283. (4 Hours). Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. (4 Hours). Introduction to Communication Studies. Go Far NSU is where success begins. Principles of Argumentation. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. | SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. NSU is where success begins. )Stephen, A. T., Yakov BartStukent2017. Northeastern University. (4 Hours). COMM4602. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. (4 Hours). Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Studies companies from startups to large multinationals across a variety of industries. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Also examines contemporary issues in marketing that can affect organizational success. Communication and Privacy. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Youth and Communication Technology. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. Posted: March 01, 2023. May be repeated without limit. Offers students an opportunity to learn how to implement such approaches in practice. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Advertising Practices. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. (4 Hours). COMM6320. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. COMM2350. (4 Hours). COMM1000. (4 Hours). Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. MKTG6223. (4 Hours). Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. Creating Business Value with Data and AI Technologies. COMM2700. Offers advanced training in video production techniques, emphasizing remote location shooting. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. COMM3451. Provides an overview of the role of marketing in business and society. Rhetorical Approaches to Public Memory. Seminar in Communications. Design for Human Experience. archives@northeastern.edu Send Feedback or Report a Problem Emergency Information Online Communities. Covers both the business and the technical aspects of being a voice talent. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. COMM3230. (4 Hours). How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? MKTG2720. The Business of Entertainment. Offers students an opportunity to develop and implement a concept test. (4 Hours). Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. MKTG4504. Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. COMM2550. (4 Hours). Northeastern University. Environmental Issues, Communication, and the Media. 360 Huntington Ave., Boston, Massachusetts 02115 If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Production Capstone. (4 Hours). (4 Hours). Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. | (4 Hours). Consultation Skills. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. (4 Hours). The Digital Repository Service is a secure repository system, designed to store and share scholarly, administrative, and archival materials from the Northeastern University community. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. COMM4631. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. (4 Hours). Special Topics in Communication Studies. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. Group Communication. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. (4 Hours). Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Includes the use of microphones, headphones, and recording equipment while in our audio lab. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Full-Time. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. (3 Hours). (4 Hours). Family relationships are some of the most important and influential relationships in which people are involved. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Explores the relationships between communication, social identity, and social inclusion. Further internship details are available in the department office. Sound Production for Digital Media. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. (4 Hours), COMM6501. Offers an in-depth look at how persuasive health campaigns are designed and executed. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. COMM3310. Understanding the Platform Economy. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. COMM3320. COMM2725. Emphasizes analysis of customer needs and company and competitor capabilities. Introduces the principles and skills of effective argument. Focuses on communication within the context of close relationships. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. COMM3304 and WMNS3304 are cross-listed. Ernest Rollins | Media Coordinator. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Dean's Distinguished Lecture Series. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Introduces students to the basic statistical concepts used by communication researchers. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Brand and Advertising Management. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. The world economy is dominated by services; in the United States, a large percentage of the labor force and the GDP is accounted for by services. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. (4 Hours). Considers online community dynamics, including formation, governance, conflict, and exit. MKTG6286. Dan Mabery | Vice President for University Relations. Analyzing Conversations in Everyday Life. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Television Field Production. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Boston, MA. Public Relations Principles. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Rhetoric and Justice. Combines the process of filmmaking with exploring Britains multicultural society, offering students an opportunity to obtain firsthand experience to develop a deeper, more complex understanding of the culture, particularly as it is evident in London. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. Offers analytic insight on methods people use to communicate different types of social action through body language. Communication Studies at Northeastern. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Introduces students to the College of Arts, Media and Design. (4 Hours). (4 Hours). Arguing Human Rights. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. Offers an advanced course in defining and managing an organizations product-market strategy. Dark Side of Interpersonal Communication. Northeastern University Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Undergraduate Masters PhD Graduate Certificate. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. New York Times All The Latest Throughout Northeastern. (4 Hours). |

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