The Foundations Collection, first from the collaboration, launches Monday at Sams Club and samsclub.com, then later in the week at Walmart. Subscribe to Ad Age now for the latest industry news and analysis. Its about changing the way people see themselves.. Currently, five Capsule Collections are planned. Each frame will be signed, numbered and sold in limited quantities, with prices starting at $350. During the past few years, Walmart has focused on expanding and elevating its home and fashion assortments as its looks to widen its appeal. 13 hours 18 min ago. The Capsule Collection will showcase moments in Johns career from The Formative Years to The Working Musician in the first two capsules, with three more planned. Sams will also offer two additional collections. Other versions include A-List to commemorate the peak of his career, and Prodigy in honor of his rise from a shy piano prodigy in the U.K. Each frame has a signature temple tip silhouette with an E Star mark. While an eyewear launch is a seemingly natural fit for a musician known for decades for his prominent and stylish frames, this is his first. Ad Age and Creativity Staff And The Master Collection will recreate some of Johns most iconic looks with collector frames starting at $350. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Each frame has a name bestowed by John himself, such as Rocketman in reference to his hit single and 2019 Academy Award-nominated biographical musical of the same name. Weve created an eyewear line using materials, elements and contours across expressive silhouettes, making the brand feel like luxury at an affordable price, while also telling Elton Johns phenomenal story.. - It was developed in collaboration with the retailers. Drawn from Eltons personal collection, the Master Collection will recreate and reissue some of the glasses John has worn while performing with collector frames that are only available at samsclub.com. Elton John is lending some serious star power to Walmarts eyewear assortment. Music legend Elton John collaborated closely with Walmart and Sams Club on the development of the new Elton John Eyewear brand. Earlier this year, the retail giant. The frames will retail between $95-$100 and are available in prescription, non-prescription, sun and reader categories.
It includes 36 frames unique to Sams and 24 unique to Walmart, retailing for $95 to $100 in prescription, non-prescription, sun and reader varieties. Its not just about glasses, its about changing the way people see themselves., Our customers and members are going to love this collection. The Foundations Collectionwill be available for purchase nationwide in Sams Club vision centers and on samsclub.com on Monday, Nov. 1, and at Walmart later this week. Were thrilled to celebrate Elton Johns creativity and iconic style by launching a fun, on-trend eyewear collection that will help customers feel their best, all at an everyday low price, said Janey Whiteside, executive vice president and chief customer officer, Walmart U.S. On top of that, were proud to shine a light on the work of the Elton John AIDS Foundation and donate a portion of the sales to their important mission., We know Sams Club members and Walmart customers look to us for quality, on-trend brands at an amazing price, and the Elton John Eyewear Collection delivers just that, said Megan Crozier, chief merchant, Sams Club. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time. Sams Club will also launchthe online-only Master Collection. The line is designed to have something for everyone, John said in a statement. Earlier this year, the retail giantnamed fashion designerand Project Runway judge Brandon Maxwell as creative director of its private-label brands Free Assembly and Scoop.
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Are you a print subscriber? Each pair of glasses is inspired by Johns style and career, and John personally named each frame style, such as Rocketman.. Its not about glasses. The Capsule Collection, In 2022, Elton John Eyewear is expected to offer additional frames, as well as expand its reach to additional locations across Walmart Inc. retail stores globally. The Foundations Collection includes 60 frames in total, with 36 frames that are unique to Sams Club and 24 frames that are unique to Walmart. Walmart will donate a minimum of $1 million annually from Elton John Eyewear to support the Elton John AIDS Foundation. The Capsule Collection,designed for collectability, consists of two separate capsules. John also co-stars with Lil Nas X as the latest celebrity duo in a campaign from Special Group for Uber Eats. Were thrilled to celebrate Elton Johns creativity and iconic style by launching a fun, on-trend eyewear collection, said Janey Whiteside, executive VP and chief customer officer of Walmart U.S. Weve created an eyewear line using materials, elements and contours across expressive silhouettes, making the brand feel like luxury at an affordable price, while also telling Elton Johns phenomenal story, said Megan Crozier, chief merchant of Sams Club. Dur, ing the past few years, Walmart has focused on expanding and elevating its home and fashion assortments as its looks to widen its appeal. The line is designed to have something for everyone, so no matter who you are, you can always Look Yourself. Activate your account. Sams Club will also offer its members two additional collection. Sams Club will also offer its members two additional collection. Elton John Eyewear celebrates confidence, self-expression, and authenticity, said John. Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. Walmart is collaborating with a pop music icon to produce several eyewear collections that will only be available via Walmart and Sams Club. Sams Club and Walmart are jointly launching Elton Johns first eyewear collection in a rare collaboration on an exclusive-label launch by the retail siblings. The Formative Years (Capsule I), and The Working Musician (Capsule II). Elton John Eyewear is being released in three collections. Each frame is embolized with a signature temple tip silhouette with E Star mark and Elton John iconic star brand detailing. The eyewear collaboration with Walmart is the latest step in the 74-year-old musician's late-career emergence as a pitchman and brand licensor.
