men's health magazine reader demographics

The average watch collection value is worth 4,123. Mens Healthis the No.1 lifestyle brand for the modern Australian man. Our content spans everything fromfitness to fatherhood, nutrition to style, career to motoring, and, of course, health. Explain the purpose of a contents section in a magazine. AB men? Proudly powered by WordPress. (2021). You only have access to basic statistics. Explore how magazines use genre to attract audiences. We are also motivated to buy the product because it can help shape our own personal identity. 11) What percentage of Men's Health readers use moisturiser daily? Importantly, these signifiers combine to suggest the actor has both the brains and brawn to succeed. In this way, both men and women can be represented as spectacle. Death rate for suicide in the U.S. 1950-2018, by gender, Life expectancy of men in the United States 2019, Life Expectancy - Men at the age of 65 years in the U.S. 1960-2019, Mental health treatment or counseling among U.S. men 2002-2020. Also, their psychographics maybe suceeders alongside explorers and aspire-rs. Make sure you comment on the ideal readers values and attitudes. Without indexes it would be harder to create texts for the producer because it wouldn't allow the audience to have a deeper understanding of what is being conveyed. It would be difficult for the audience to understand or to relate to whatever is being conveyed if there weren't any icons. Men act and women appear. A simple structure showing that characters as ordinary people until they use the new mascara, from then they become glamorous stars. x=r6?qf+TNT9}ZQfFvt~ 9AI4D7}Gus}8fun6{/gY Like Mens Health, Womens Health has primarily white women in their ads. Firstly. Hearst describe the brand as a lifestyle manual for modern men and the institution claims to be able to reach 1.1 million consumers around the world. Readers usually interact with the digital version of the magazine via mobile- 68% compared with 11% on tablet and 21% on desktop. Why have the publishers included a reference to the award from the British Society of Magazine Editors (BSME)? 3) How do the print statistics for Men's Health compare to GQ and Esquire? (March 10, 2021). In terms of typography, how are the questions and answers differentiated? This aspect is certainly true with Vin Diesel and his blueprint to wage war on flab. In your answer, you should consider the technical codes, such as framing and lighting, non-verbal codes, and the colour scheme. The front cover features the American actor Vin Diesel, known for his physique and roles in action films which enables the audience to identify and recognise(uses and gratification, 1972) him as he is well-established. What is the function of the drop capital at the start of the copy? Media Industries. <> partnership with Harrods and showcasing the, continuing trend for high-end performance, restaurants and kitchen skills for the men. Womens Health has a different target audience but uses almost all the same techniques. endobj According to the dominant ideology, femininity was represented as emotional and inclined to nurture, whereas masculinity was political and rational. The Men's Health audiences live by fitness as they spend 238m a year on sportswear, swimwear and trainers. 2) Why are icons and indexes so important in media texts? As expected, the masthead is positioned at the top of the cover, stretching across the page in a large font and a strong blue colour. Men look at women. magazine in Great Britain 2017, by demographic, Reach of Asda's Good Living magazine in Great Britain 2019-2020, by demographic, Monthly reach of Men's Health magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s), Find your information in our database containing over 20,000 reports, Find a brief overview of all Outlooks here, Tools and Tutorials explained in our Media Centre. For example in Mens Health there is an ad that shows a women in a tight black dress holding a peanut listing reasons why theyre good for you and why you should eat them. This means the way the visual elements are presented to the audience in pictures, words, or even colors. Publishers Audience Measurement Company. 13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. For example in Mens Health ads show extremely muscular men lifting weights. PAMCo 1 2021: April 19 Mar 20 print data fused with November 20 Comscore data With that being said it is once again quite odd to find no sort of news in either of these magazines. 20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media? 15) What additional brand extensions do Men's Health offer? Thank's for sharing your article.PALS Online Imperial Valley CA, Thanks for sharing valuable informationFirst Aid Certification Riverside CA. The answer is probably a bit of both viewpoints. Gender is one of these audiences and magazines have figured out that women are attracted to different magazines or magazine ads than men are. Its an editorial strategy thats turned. Our aim is as strong as it is simple: we give men the tools they need to lead better lives. When looking at a magazine certain things catch our eye. These meanings were seen as historically stable and universal. Magazine companies put in countless hours of research to identify their top targets. The actor is refusing to be objectified and remains in control of the narrative. Both magazines focus solely on the fitness and nutrition aspects of their audiences. Ads in magazines function the same way; each ad in the magazine is used in a certain way to capture that audiences attention and eventually their pocket books. How are values and ideologies constructed by the codes and conventions of magazines? 3) How do the print statistics for Men's Health compare to GQ and Esquire? Mens Health uses this age group in their photographs in order to show a relation between their ads and their audiences. Magazine producers do hours and hours of research on their audiences in order to find the best ways to get your money in their pockets. Not only do I deem them effective at presenting information but also I deem that extremely effective at identifying and drawing in their audience. Look at the way Vin Diesel casts a shadow of the capital H of the title and makes him stand out from the page and to the audience. Written by Toby Wiseman, the editors letter consists of his thoughts and feelings, and directs the readers attention towards some of the important cover stories. $39 per month* 2 0 obj There is an aesthetically pleasing combination of the masonry layout of the contents, the more formal introduction from the editor and the main image of Vin Diesel staring directly at the audience. I am telling you today that Dr Aziba has the product for PENIS ENLARGEMENT and it worked perfectly for me from 3:0 to 8:95 and still counting. To what extent does the representation of gender in magazines embody values and ideologies? conventions, narrative, genre etc.) Men's Health offers a race (called 'Survival of the Fittest'), fitness equipment and fitness food (such as protein shakes, vitamins and healthy food). "Monthly reach of Men's Health magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)." (As shown above). There is no doubt Vin Diesel is the dominant signifier who pierces the viewers attention. _gjCe.~9Ki=,bdSdVR!bD`+ C1X.rV aw0{vclG)Z|>Y} l*>>|OHx^UGXY\CwQX>2!bx|%+1W>aYw?#fpMYn]KUTi"R=b>by! However, the actor was keen to break away from the stereotype of the action hero and present a more complex version of masculinity. Does the media simply reflect the values and ideologies of a society, or does it help construct meaning? <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 23 0 R 24 0 R 25 0 R 36 0 R 37 0 R 38 0 R] /MediaBox[ 0 0 595.44 841.92] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Hispose accentuates his muscles and his direct mode of address emphasises his confidence in his own body. 9) What is the Men's Health fashion philosophy? However, in Spectatorship and the Gaze (1994), van Zoonen noted how the camera framed men in terms of movement, focusing on their tautened muscles, physical activity or the suggestion of labour. But whatever the subject, our stories aredriven by expert tips and practical advice to help our audience become healthier, happier and more successful. Using and identifying the audiences demographics is just one way that magazine producers reel in their audiences. Notice how the cover uses his full name: Vin Diesel. But is there more to this technique? Unlike women who were portrayed as effortlessly beautiful, magazine stories would also refer to the hard work and effort men needed to keep fit. Evaluate the effectiveness of the running head True Grit and headline The Marathon Man. 10) What is the average watch collection value for the Men's Health audience? 4) What is the difference between circulation and readership? In conclusion I would regard Mens and Womens Health extremely effective at presenting their content to their audience. Also, 702K readers own a fitness device which shows that they are advanced in technology and are willing to spend anything in order to help maintain their fitness. Van Zoonen believed these gender roles and representations were socially constructed. Very rarely do you see an ad with an African American or an Asian in the picture. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook endobj <> Women were often denied their full identity because the magazine only mentioned their first or second name on the front. Some symbols could mean different things, 'That Boss Life' close textual analysis Use your notes from class to write about the connotations and representations created by the following technical and audio codes. These magazines target different demographics, cover news in different ways, present similar and different ads, portray certain biases, and use different visuals to capture their target audiences attention. They probably live a lavish life style and spend a lot of money in order to maintain that lifestyle. For example, the words Red-Hot Summer are presented in a eye catching red that pops out to the reader making them want to find out more. % 7) How many people do Men's Health reach across social media platforms? Why do magazines follow the convention of having columns left-aligned with a ragged-right edge? Even Vin Diesel wanted to distance himself from some of the all-muscle action heroes of the 1980s. endobj Vin Diesel was following an ideology that said men should be adventurous and active, but he wanted to show a less aggressive version of masculinity. Show publisher information The dateline, price and barcode are nestled above the letters. It's sort of like Men's Health providing a whole relatable lifestyle for its readers. How much do Men's Health readers collectively spend on fashion? Mens Health is the biggest-selling mens lifestyle, Its success is built on a winning editorial formula which, combines visually-engaging health, wellbeing and, nutrition features with premium content covering, fashion, grooming, watches, tech and travel.". The bold print, the vibrant colors, celebrities on the cover, all of these elements are ways that magazine companies draw you in and make you want to buy. 5) What is the circulation of Men's Health in thousands? Mens and Womens Health have one key factor that is different than any other magazine; they dont show news. Also on the cover page of Mens Health are vibrant colors of text that draw the readers eyes to the wording. The coverlines are full of violent language, such as the aggressive verbs demolish, burn, slay and blast which all focus on death and destruction. As for psychographics, they know their readers want to be stronger, faster, and better. Their careers. Womens Health and Mens Health: Is there a Difference? Furthermore, they are people who can be seen as succeeders. This can be concluded because literally the exact same Mazda and Ford ads can be found in both Womens Health and Mens Health. Fitness will never go away and people will always want to be in better shape. Books, newspapers, magazines, television, and even the radio all have some sort of bias in them. Publishers are aware of the limitations of print media, so they try to make aspects of the cover seem three dimensional by overlaying the model on the masthead. The entirety of the magazine shows white men. Commenting on Richard Dyers (1982) analysis of male pin-ups, van Zoonen summarised by his direct and unfriendly return of the look, the male pin-up denies he is the one being looked at. In terms of the mode of address, how does the writing engage the target audience? into a true powerhouse brand across print, digital and social. Instead of Chris Pratts body being on the cover, they throw the stunning Julianne Hough in a swimsuit on the cover telling the audience how to get your best butt. No matter which theory you want to use to describe our relationship with the celebrity, the audience is positioned to admire the actors masculinity because he represents an ideal lifestyle of glamour, physical health, talent, and success. How much do Men's Health readers collectively spend on fashion? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics? Use Ask Statista Research Service, total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet). Refers to readers and visitors.Reach is measured here including visitors to the Men's Health website menshealth.co.uk. Publishers Audience Measurement Company. The ads and articles also show what type of salary the audience is expected to be making. Magazine producers and ad creators do research on these strategies to determine just what type of ad will draw the most attention and draw the most buyers. What about the readership for ABC1 men? The median age group for Womens Health is thirty-three years old. That sense of excitement and determination is supported by the use of bold weight, capital letters and modern typefaces for the words. The same concept is used in Womens Health magazine. Vin Diesel is an icon of the Hollywood action blockbuster with leading roles in theFast & Furiousand theChronicles of Riddickfranchises. New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. What does this suggest about Men's Health readers' view of masculinity? Monthly reach of Men's Health magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. The font on the cover of Womens Health is also a unique element used to draw in the audience. The average watch collection value is 4,123. 4 0 obj No matter which form of media is involved, bias is sure to find its way into it. 4) What is the difference between circulation and readership? Previous post: Diversity in Fashion at Arts Fest. This suggests that the reader's of Men's Health view masculinity as taking care of yourself. I would expect the average reader of Men's Health to have a large house with a good standard of living. When a forty year old man sees in Mens Health a man around his age in fantastic shape, he wonders why not me? That question sparks the readers attention and makes him want to read more and find out how this person got to be in such great shape. Mens Health magazine uses celebrities on the cover of almost all of their magazines. The Men's Health audience spend 54m a year on watches vs GQ's 22m) This suggests that Men's Health audiences are wealthy and fit into the AB middle class demographics. Vin Diesel is an action hero, so it is fine for the audience to appreciate his body. 73% of Men's Health readers use moisturiser daily and they collectively spend 168M on skincare per year. TheMens Healthaudience is made up of active, performance-driven men who want to squeeze the most out of life. 6) How do readers generally interact with the digital version of the magazine? Screen, Volume 23, Issue 3-4.Van Zoonen, Liesbet (1994): Feminist Media Studies.Van Zoonen, Liesbet (1996) Feminist Perspectives on the Media. March 10, 2021. Analysis of the close study product, including genre and representation, to help you prepare for your AQA Media Studies exam. Once again, the audience of this magazine is primarily white women so it is not surprising to see primarily white women in their ads and articles. However, the title is about health and fitness so including any sort of news articles or current events would just not seem to fit right in a magazine like this. Magazine companies also use people of the opposite gender to promote products in ads. The magazine introduces itself by stating that it's the biggest men's lifestyle magazine in the UK and worldwide. Support your answer by referring to specific examples. Does the grid layout appeal to the audience? 8) What is the audience profile for Men's Health readers? ]+$Gr{I&0 x9bD??wY1@Rn0oT)15k6|(E +g:?i ,2K jD#j@}]T~g! The presence of a celebrity on the cover once again adds to that star power effect to a magazine. It is one of the generic medication which contains the active pharmaceutical ingredient Tadalafil. 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