Are you interested in testing our business solutions? A year earlier, research firm Escalent found Musk was the most negative aspect of the Tesla brand among electric-vehicle owners surveyed. Future growth should be strong as new models become available, especially in the popular light truck segment. David Paul Morris | Bloomberg | Getty Images, Why tech companies struggle with diversity and inclusion. In the small rural community of Ortonville, Minnesota, Henry Nelson is a mail man with a difference. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Tesla's inaugural Diversity, Equity and Inclusion Impact Report offers fewer details than diversity reports from major tech companies including Google and Apple, which began publishing demographic information about their workforce in 2014. Its advanced features actually simplify his life. (Telsa Autopilot will let you turn it on on any road that looks good enough, including roads it really cant handle. Combine those together (in the 94-6 ratio) and you get Teslas number of once per 4.59 million total miles. Model S, That means that if you see an accident rate for one mode which is almost all highway, and another mode that is a mix of city and highway, the rate will naturally be much better in the highway mode. "Unlike other manufacturers, Tesla doesn't grant us permission to survey its owners in 15 states where it is required," Doug Betts, president of the automotive division at J.D. Posted on The average employee at Tesla makes $108,037 per year. It will be essential to ensure that the buying, driving, and charging experiences continue to improve. Remember to check with Tesla to confirm if your EV qualifies or not: Tesla Model. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Then you can access your favorite statistics via the star in the header. The average household income of a Tesla Model S owner is $153,313 per year. He isnt sure yet which model, but certainit wont be a Tesla. The firm reports almost one-fourth of all problems cited by new-vehicle owners relate to infotainment. Despite the popularity of the Model S, California ranks behind both It is worth noting that better driver monitoring would probably improve Teslas safety record above, which is brought down in part by accidents caused by people who dont pay adequate attention to the road. Owners of the Model X have a higher Some of these revealing profiles just might surprise you. Battery range was the sole attribute among the top five named that is specific to electric cars. Power.. Got a confidential news tip? "Also, in the area of electric vehicle issues, they do have complaints related to: range lower than expected; range gauge is inaccurate.". TSLA, Phone: +1 (330) 331-2640Hours: M F, 9 a.m. 6 p.m. ETEmail: [emailprotected]. Tesla owners reported more problems in their first 90 days of ownership than the other 31 U.S. auto brands included in the study. -- CNBC's Lora Kolodny contributed to this article. PwC. Business Solutions including all features. By comparison, data show that in the U.S. there is one ICE vehicle fire for every 19 million miles traveled.*. His steady stream of online banter, punctuated with the occasional grandiose announcement or stunt (see: shooting a Roadster into space) keeps Tesla inthe headlines. In 2016, he stood in line at a showroom near his suburban Los Angeles home to be one of the first to order two Model 3s one for himself, the other for his wife. Tesla's issues somewhat vary from "traditional" auto brands, according to J.D. 8. People Don't Buy a Tesla Because of Musk: Survey, Tesla Tells California FSD Is Not Self-Driving, Musk Explains the Fate of 244-Mile Range Model Y, Two Challengers Take on Elon Musk via Twitter, same conclusion reached by a recent J.D. If we reduce the estimate ratio of accidents/mile on freeway and non-free to just 2.3:1 (as a number from another source suggests) the chart shows Autopilot slightly below non-Autopilot until Q1 2020, then being around 15-20% better in 2020, possibly due to Covid or software improvements both would be altering the results. In the 3rd quarter, we registered one accident for every 4.59 million miles driven in which drivers had Autopilot engaged. With this modest margin, one can attribute the problem to a group of people who dont watch the road when using Tesla Autopilot as they are told to do. Weve seen a small number of them meet their doom, and they are at higher risk using Autopilot, while the diligent drivers are probably at a similar or slightly better level of safety when using it. Sign up for our new weekly EV newsletter, State of Charge. I cover robocar technology & previously worked on Google's car team. Indeed, the wild swings in the numbers published by Tesla suggest that theres a lot of randomness in the results theyre probably not varying this much in quality. Over time, his public statements have really come to bother me, Levitt said, citing the CEOs spats with US President Joe Biden, among others. Respondents were 100 Tesla owners, 100 owners of other electric vehicles, and 803 drivers who do not currently own EVs. Learn more about how Statista can support your business. You can only download this statistic as a Premium user. Tesla had 250 problems per 100 vehicles. Power's study is considered an industry benchmark for quality. This statistic is not included in your account. Access to this and all other statistics on 80,000 topics from, Show sources information "Tesla's market capitalization between March 31, 2020 and 2022 (in billion U.S. Please create an employee account to be able to mark statistics as favorites. Tesla's issues are primarily with production and things such as paint imperfections and poor fit of body panels, according to J.D. 11% of Tesla employees are Asian. And hes using his passion for EVs and sustainability to educate not only his own children, but also future generations, about the reliance on fossil fuels and electric alternatives, like innovative school buses. Along with other initiatives, Tesla said it will recruit from historically Black colleges and universities, offer an array of new apprenticeships, and conduct unconscious bias trainings for all people managers and recruiters in 2021. Musks antics, on the other hand? Most say they bought one of the EVs because they like the cars. We hear from Tesla owners who will say, Look, I love my vehicle, but I really wish I didnt have to respond to my friends and family about his latest tweet, says Mike Dovorany, who spoke with thousandsof EV owners and potential buyers during his two years working inEscalents automotive and mobility group. Other numbers suggest airbag deployment in general is about every 3.5M miles for all cars, which annoyingly doesnt mesh. This is a BETA experience. Elon has just soiled that brand for me so much that I dont even think I would take one if I won one, Stone says. As legacy automakers introduce more capable electric models,Tesla wont have as much leeway. WebSchedule a Tesla test drive at a time and date that is convenient for you. This chart shows the percentage of owner in Hialeah, FL compared it's But even with his expertise, the way Model S integrated so seamlessly into his life though its technology surprised him. WebTHE TESLA BUYER: Ethnicity 50 204 96 67 69 101 82 158 106 0 50 100 150 200 250 AFRICAN AMERICAN ASIAN EASTERN EUROPEAN EURASIAN HISPANIC MIDDLE 13, Kia Shows Off EV9 Silhouette in New Teaser, 1993 Volkswagen Corrado SLC Is Today's BaT Pick, Tesla New 'Master Plan' Focused on Sustainability, 1989 Acura Integra Is Our Bring a Trailer Pick. But a new survey from research firm Escalent suggests that's far from the real story. ", PwC, Tesla's market capitalization between March 31, 2020 and 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1256537/market-capitalization-of-tesla/ (last visited March 04, 2023), Tesla's market capitalization between March 31, 2020 and 2022 (in billion U.S. dollars) [Graph], PwC, May 31, 2022. But after making Tesla and himself so synonymous with one another, Musk has waded intopolitical conflicts, attempted to buy one of the worlds most influential social media platforms and struggled to batback unflattering coverage of his personal life, putting the companys increasingly valuable brand at risk. 7[ vn]. The less technology in a brand's vehicles, the better they typically perform in the survey because there are fewer issues to report, according toDave Sargent, vice president of automotive quality at J.D. Power survey: Hyundai's luxury brand Genesis leads reliability survey, losing and regaining "recommended" ratings. [Online]. Get in touch with us now. According to research by theBoston Consulting Group, companies with more diverse leadership teams report higher innovation revenue. This statistic is not included in your account. The lack of intersectional analysis in the Tesla diversity report also obscures whether, for example, Black women at Tesla are promoted at the same rate as Black men or White women, or whether people of color who are military veterans are hired more or less often than White veterans. Chart. "Tesla's estimated U.S. market share from January to December 2021." A driver uses the map navigation feature on a touchscreen control panel just prior to the Tesla Motors Inc. 8.0 software update inside a Model S P90D vehicle in New York, U.S., on Monday, Sept. 19, 2016. For those driving without Autopilot and without our active safety features, we registered one accident for every 1.79 million miles driven. [Online]. (May 31, 2022). Christopher Goodney | Bloomberg | Getty Images, J.D. In, PwC. Hes a second generation electric owner. (In fact, officially Tesla only approves of using it on highways.) Currently, you are using a shared account. Were not seeing that as much with incoming buyers.To win this cohort, automakers need to check every box,andfor some, that includes employing a CEO who doesnt share Hilter memes on social media. (Thats less highway than most cars do because of drivers turning on Autopilot.) From 2012 to 2020, there has been approximately one Tesla vehicle fire for every 205 million miles traveled. publishes statistics about the distance driven per accident by the Tesla fleet. The ideal entry-level account for individual users. The top-rated brands in J.D. Tesla will know the real rates on the different types of road but has declined multiple requests to provide them. Tesla could easily limit Autopilot to only limited access highways. Tesla is once again the car brand with the highest owner satisfaction, according to the Consumer Reports (CR) Owner Satisfaction Survey. As of February 2020, it has more than 37,000 public charging stations or one station per 459 inhabitants. 2,650 Tesla vehicle owners were sampled and the average household income for a Model X owner was Data is a real-time snapshot *Data is delayed at least 15 minutes. Overall, Tesla's diversity report said veterans currently make up about 4% of the company's U.S. workforce. Tesla Motors' goal is to increase the number and variety of EVs through three strategies. During the companys earlierdays, the trolling and glib comments were a feature, not a bug. For those driving without Autopilot but with our active safety features, we registered one accident for every 2.42 million miles driven. Consumers put off by Musks mischief had few EVs to turn to. They also report an unrelated number from NHTSA for crashes which is almost an order of magnitude different from the Tesla numbers. Matt Pressman. There were 87,000 owner respondents in the 2020 study. Finally, in its report Tesla laid out plans for keeping its workforce at least as diverse as it is today, or making it more diverse and inclusive. Use Ask Statista Research Service, Tesla's vehicle sales by quarter YTD Q4 2022, Automotive manufacturers' estimated market share in the U.S. 2022, Most valuable automotive brands worldwide by brand value 2022, Tesla's vehicle production by quarter YTD Q4 2022. WebTHE TESLA BUYER: Ethnicity 50 204 96 67 69 101 82 158 106 0 50 100 150 200 250 AFRICAN AMERICAN ASIAN EASTERN EUROPEAN AUTOMOTIVEN . Power's 2020 Initial Quality Study were Dodge and Kia. With seven top-ranked vehicles, Hyundai placed as the top overall automaker in the study. J.D. Some of these revealing profiles just might surprise you. About 109% of shoppers who visit Tesla stores earn between $140000 to The sample for this research came from an opt-in online panel. Power's report. Tesla's debut diversity report did not break out how many of its employees identified as having a disability. See how his priorities shifted after a life-changing journey, and how he now only has eyes for the safest car on the road. It added that its leadership cohort which includes directors and above accounted for a "very small" percentage of total employees, at under 0.4%. Sign up for free newsletters and get more CNBC delivered to your inbox, Get this delivered to your inbox, and more info about our products and services., 2023 CNBC LLC. While many view Tesla as a leader in automotive technology, the company continues to face issues with the quality of its vehicles, according to J.D. Even in a fully autonomous world, 71% of people would actually miss driving to some extent. The results showed that Tesla vehicles appeal to both EV owners and those who intend to buy an electric car within five years. All Rights Reserved. All manufacturer names, symbols, and descriptions, used in our images and text are used solely for identification purposes only. But Tesla does lag more mass-market brands:Toyota, for example, is only off the shopping list for 23% of drivers. This week, Tesla Motors released four unique Customer Stories* to showcase some of the fascinating individuals who drive the Tesla Model S. So who is the typical Tesla Model S owner? WebNot Rated. New survey counters a popular perception that Tesla owners are all rabid fans of the CEO. Turn Autopilot off and you go 5.37 million highway miles between accidents (4% better.) Every Quarter, Tesla Teslas share of the U.S. automotive market in 2021 peaked in September when the brand's market share rose to roughly 2.59 percent. Tesla's estimated U.S. market share from January to December 2021 [Graph]. In fact, the margin of error is large enough that even the other quarters could be roughly equal, though the general trend seems to rate Autopilot as slightly less safe than not using it. 2023 CNBC LLC. Power. Please do not hesitate to contact me. Their reasons are similar to what automakers hope for when launching any new product, whatever it's powered by. Levitt, the self-described former Musk fanboy, took a test ride last month in a Lucid. We want to hear from you. Tesla isn't officially part of the study because it doesn't allow J.D. It said that Tesla has a "majority minority" U.S. workforce overall, but 83% of employees in leadership roles are men and 59% are White. A paid subscription is required for full access. "In fact," Mike Dovorany, VP at behavior and analytics firm Escalent, told Car and Driver, among respondents who are shopping for or already own an EVTesla or otherwiseElon Musk is among the top [drawbacks in] their consideration of the brand.. In, GoodCarBadCar.net. Tesla has experienced mixed results in such studies and reports.
